Guidehouse Insights

In-App Purchases Are Taking Over Your Car

I may cover automated vehicles (AVs) as an analyst but I still love to drive. Rolling down a country road in my 30-year-old MX-5 Miata as the evening sun fades never fails to put a smile on my face. I also enjoy playing racing simulation games such…

Guidehouse Insights

The Race to Build Batteries Accelerates

A healthy market requires a balance between supply and demand. If there is not enough supply prices climb, and demand withers. Too much supply and suppliers can’t charge enough to be sustainable. Automakers and battery manufacturers face this…

Guidehouse Insights

The Robotaxi Gives Way to Automated Delivery

As shelter-in-place mandates have been imposed around the world, a trend is accelerating in the automated driving (AD) space. The robotaxi that was supposed to make all of our personally owned vehicles obsolete may have itself become obsolete before…