Guidehouse Insights

GM Wants to Be a Carsharing Maven

Over the past several decades, Detroit-based automakers have rightly been accused of regularly burying their heads in the sand and ignoring changes in the marketplace that would upend their business. The latest announcement from General Motors (GM)…

Guidehouse Insights

The Challenge of Making Machines See

At the Frankfurt Motor Show this September, BMW displayed a one-off version of its new X6 SUV coated in a special paint called Vantablack from UK-based Surrey NanoSystems. This paint absorbs more than 99.965% of visible light that strikes it, making…

Guidehouse Insights

High Performance Computing Comes to the Road

Over the past 14 years, Tesla has arguably had a bigger influence on the way vehicles are designed than any automaker since the early days of Ford and Cadillac in the early 20th century. Much of that influence is finally coming to fruition in 2020…

Guidehouse Insights

Subscription Fatigue Is Coming to Your Car

Be careful what you ask for, you just might get it. For almost 8 years, Tesla customers have crowed about getting over-the-air (OTA) software updates that add new functionality or fix bugs in their vehicles while they sleep. For nearly as long,…

Guidehouse Insights

Car? Truck? SUV? Who Knows? Who Cares?

It used to be easy to distinguish a car and a truck. Until the 1970s, there were far fewer vehicle types than there are today. Truck buyers usually made their purchases because they needed the capability, and pretty much everyone else bought cars.…