One of the best funded and most ambitious automated driving (AD) startups has finally given up on going it alone. Amazon's acquisition of Foster City, California-based Zoox is another indication that robotaxis aren’t the best near-term bet for AD…
Category: Guidehouse Insights
Mobility as a Service Is Not a New Idea, but It Does Need Rules
You need to get across town and don’t have access to a vehicle of your own. There are vehicle owners willing to give you a ride wherever you need to go in exchange for a fare. These owners are providing mobility as a service (MaaS). MaaS is not a…
Most Developed Automated Vehicle Tech Doesn’t Equate to a Best Solution Today
An interesting Twitter thread sprung up recently discussing the merits of Tesla’s AutoPilot partially automated driving system relative to competitors. This came in the wake of a preliminary report from the National Transportation Safety Board that…
The Auto Industry May Be Facing a Dose of Electrification Reality
Most of the world’s major automakers are rushing headlong to develop EVs. Tens of billions of dollars are being invested to advance the technology and retool manufacturing. While governments in many regions are pushing electrification, consumer…
What's Next for Clean Transportation?
There was a surprise winner in the US presidential election 4 years ago that promised a radical shift in federal policies on the environment. Coming into office, President Trump promised to roll back regulations across the board in to stimulate the…
Lucid Motors Is the Latest Silicon Valley EV Upstart
Chances are you’ve never heard of Lucid Motors. The company has been around for nearly a decade but only recently rebranded itself from Atieva in mid-October. Despite (or perhaps because of) its lack of public awareness, several members of the Lucid…
Progress on Automotive Cyber Security, but Still Much to Do
Automakers
Fuel Efficiency and Emerging Technologies
Transportation Efficiencies
Connected Vehicles
Automotive Cyber Security
Tesla
When I joined Guidehouse Insights two years ago, I sat down on my first day and wrote a post on this blog about…
The Race to Control the Automated Vehicle
Since the birth of the automobile, manufacturers have raced to claim the most power and best performance. The continuing evolution of the internal combustion engine has been a key component in that competition. That’s all about to change. As we begin…
BYTON May Be the Next Jump Forward in Vehicle User Interface Design
I drive a lot of different vehicles. My disdain for touchscreen interfaces in vehicles is well known to readers. As long as humans still have to actively drive vehicles, the proliferation of touch interfaces will remain problematic. When…
Autonomous Ride-Hailing May Hail the New Era of the Minivan
It’s been more than 3 decades since Hal Sperlich and Lee Iacocca redefined the family hauler with the introduction of the minivan. Over the subsequent 20 years, the minivan segment grew to become one of the largest in the US market before being…