Motor Trend

Fisker vs. Tesla

The recent emergence of the modern plug-in electric vehicle has brought more automaker start-ups to the marketplace than we've seen in decades, with Fisker Automotive and Tesla Motors the most prominent examples. While there were numerous parallels…

Motor Trend

Lincoln: Dead Brand Walking, or Signs of Life?

When Alan Mulally walked into the Ford Motor Company World Headquarters for the first time in October 2006, he had already formulated a basic plan to save the biggest family-controlled business in America, and it didn't include Lincoln or Mercury.…

Motor Trend

Should Automakers Be Selling “Beta” Cars?

In the introduction to a January 2009 BusinessWeek excerpt from his book “What Would Google Do?,” author Jeff Jarvis extolled the idea that the Detroit automakers should start releasing cars in “beta” form, much the way the Silicon Valley tech giant…