If there is any one lesson that we should all take away from 2016, it’s the confirmation that perception does not necessarily equal reality. What people perceive to be the truth is often the most important part of their decision-making, a concept now…
Tag: Guidehouse Insights
V2V Mandate Now Unlikely, Impact on Industry Unclear
Vehicle to Vehicle Communications
Executive Order
Transportation Efficiencies
Connected Vehicles
The latest in a rapid fire sequence of executive orders signed by the new president this week appears likely to kill the proposed mandate for…
V2V Communications Finally Arrives in America with Updated Cadillac CTS
V2V Communications
Cadillac
Transportation Efficiencies
Policy Regulation
Connected Vehicles
More than 2.5 years after General Motors (GM) CEO Mary Barra announced plans to launch vehicle-to-vehicle (V2V) communications in the US market, the first of…
Lucid Motors Is the Latest Silicon Valley EV Upstart
Chances are you’ve never heard of Lucid Motors. The company has been around for nearly a decade but only recently rebranded itself from Atieva in mid-October. Despite (or perhaps because of) its lack of public awareness, several members of the Lucid…
Progress on Automotive Cyber Security, but Still Much to Do
Automakers
Fuel Efficiency and Emerging Technologies
Transportation Efficiencies
Connected Vehicles
Automotive Cyber Security
Tesla
When I joined Guidehouse Insights two years ago, I sat down on my first day and wrote a post on this blog about…
The Race to Control the Automated Vehicle
Since the birth of the automobile, manufacturers have raced to claim the most power and best performance. The continuing evolution of the internal combustion engine has been a key component in that competition. That’s all about to change. As we begin…
BYTON May Be the Next Jump Forward in Vehicle User Interface Design
I drive a lot of different vehicles. My disdain for touchscreen interfaces in vehicles is well known to readers. As long as humans still have to actively drive vehicles, the proliferation of touch interfaces will remain problematic. When…
Autonomous Ride-Hailing May Hail the New Era of the Minivan
It’s been more than 3 decades since Hal Sperlich and Lee Iacocca redefined the family hauler with the introduction of the minivan. Over the subsequent 20 years, the minivan segment grew to become one of the largest in the US market before being…
Automakers and Dealers Get Ready for OTA Updates
This winter, Ford and General Motors (GM) have talked more openly about their plans to deploy over-the-air (OTA) software updates to future vehicles. While OTA updates are common in the mobile device space, they aren’t an entirely new phenomenon for…
Sharing Companies Shouldn’t Get Free Rides
Transportation Efficiencies
Carsharing
Policy Regulation
Transport and Logistics Innovation
One of the big themes of recent years has been the emergence of the so-called “sharing” economy. Unless we were raised by hardcore Ayn Rand acolytes, chances…