Category: Guidehouse Insights

Apple is one of the most notoriously secretive companies in Silicon Valley. The company has been reported to seed misinformation to employees in hopes of ferreting out leakers when stories appear in the media. Despite its penchant for keeping its…

Fuel Efficiency
All-Electric
Fuel Efficiency and Emerging Technologies
Transportation Efficiencies
EVs
Volvo Cars isn’t the biggest player in the premium automotive landscape, but it seems to be one of the smartest in the years since being acquired…

BEVs
Tesla
Tesla Motors
Tesla Autopilot
Tesla Model 3
Fuel Efficiency and Emerging Technologies
Transportation Efficiencies
In April 1964, the Ford Motor Company stunned the auto industry by selling 22,000 Mustangs over the first weekend of sales.…

It used to be easy to distinguish a car and a truck. Until the 1970s, there were far fewer vehicle types than there are today. Truck buyers usually made their purchases because they needed the capability, and pretty much everyone else bought cars.…

As both software and computer platforms have become more capable over the past few decades, developers have been able to build amazing products around them, including automotive platforms. The increasing complexity of these systems, however, means it…

Providing mass transit has always been a challenging business. Like other public good services such as postal delivery, policing, and fire protection, the need to make mass transit available to all has made it almost impossible for the service to be…

Transportation Efficiencies
Clean Transportation
Clean Transportation
Automated Vehicles
Recently, Uber announced that it will discontinue the vehicle leasing program it has offered to drivers for the past 2 years. Average losses of $9,000 per leased…

Bosch, the world’s largest automotive supplier, held a media event this May at its Flat Rock, Michigan proving grounds to demonstrate its latest technologies including new advanced driver assist systems (ADAS). In addition to all the components and…

Recently, a Tesla in Utah ran into the back of a stationary fire truck at high speed. This is the second such incident this year and the National Transportation Safety Board is already investigating the earlier incident. Incidents involving Teslas…

The US auto market is no longer the largest in the world, having been surpassed by China. However, it does lead the world in one thing: pickup trucks—no one loves a large pickup truck the way Americans do. While many may consider the pickup truck a…