Category: Guidehouse Insights

Uber’s decision several years ago to pursue development of automated driving technologies always struck me as a risky proposition for the company. However, the recent moves by CEO Dara Khosrowshahi may just be what it takes to make the company a…

Electric Vehicles
Battery Electric Vehicles
Electric Vehicle Charging Infrastructure
Commercial Electric Vehicles
It’s no secret that battery electric pickup trucks are on their way. The arrivals of at least half a dozen models from Rivian, GMC,…

When Karl Benz went for his first test drive in 1886, the automobile changed the way that we live in ways that were unimaginable. Over the course of the 20th century, motor vehicles expanded our horizons, making travel easier and more affordable than…

With 2 decades of experience behind them, manufacturers are expanding product lineups and scaling production as they try to drive down the cost premium of plug-in power. Until now, most of the emphasis has been on retail passenger vehicles while…

In December 2015, Ford announced plans to invest $4.5 billion to introduce 13 new electrified vehicle models by 2020. The company provided no additional details at the time, but a big piece of that plan just became clear as CEO Mark Fields made a…

It is often harder to be a century-old company with a record of profitability than it is to be a young one with potential. This sums up the difference between legacy automakers like Ford and Tesla. With only two profitable quarters in its 14-year…

I enjoy driving as much as anyone, and I particularly enjoy driving quickly. Over the near 40-year course of my driving life, vehicle performance has improved dramatically thanks to modern electronic controls, materials, and construction methods. In…

The lingering aftermath of the Volkswagen (VW) diesel emissions scandal is triggering a cascade of changes in the product plans of automakers globally. While a shift away from diesel engines was expected, in the last 6 months the emerging 48 V mild…

For several more decades (at least), tens of millions of vehicles a year are expected to be powered by internal combustion engines (ICEs). But this doesn’t mean designing and building ICEs and the components that go into them is expected to be a…

Be careful what you ask for, you just might get it. For almost 8 years, Tesla customers have crowed about getting over-the-air (OTA) software updates that add new functionality or fix bugs in their vehicles while they sleep. For nearly as long,…