Any parent that has shuttled children to school, extracurricular activities, and play dates understands that in addition to driving they must also monitor what is happening inside the vehicle. As the age of the self-driving vehicle approaches, the…
Category: Guidehouse Insights
Chevrolet Bolt Shows GM Is Serious About Making the EV Mainstream
A decade ago, the documentary Who Killed the Electric Car? chronicled General Motors' (GM’s) decision to repossess all of the existing EV1s from the small but loyal group of customers that had been leasing the pioneering battery electric vehicle…
AVs Are Fully into the Trough of Disillusionment, but There Is a Light Ahead
It was a landmark year in the development of automated driving systems in 2018, but not necessarily in the way that many advocates of the technology had been hoping. The number of pilot deployments of automated vehicles (AVs) increased and several…
Automated Driving Developers Need to Ask, “Should We?”
In March 2018, Elaine Herzeberg became the first victim of an automated driving (AD) test vehicle when she was struck and killed by one of Uber’s development vehicles as she crossed a street in Tempe, Arizona. In November 2019, the National…
GM Wants to Be a Carsharing Maven
Over the past several decades, Detroit-based automakers have rightly been accused of regularly burying their heads in the sand and ignoring changes in the marketplace that would upend their business. The latest announcement from General Motors (GM)…
Automated Driving on the Las Vegas Streets
I completed my sixth journey in 12 years to Las Vegas, Nevada for the Consumer Electronics Show (CES). CES is one of the world’s largest trade shows and an event that has become inextricably linked to automated driving. On each trip I've sampled the…
Like Mining Gold, Extracting Data Value Takes Effort
Data is the new gold. It’s the mantra you often hear these days. Or sometimes it’s the new oil. Data is undoubtedly a valuable resource, and once extracted it can become the raw material of other products. But as with gold or oil, locating the…
Building Viable Mobility Services Will Require Business Ecosystem Connections
No one ever said the mobility business was going to be easy. Even before the coronavirus outbreak, there were many challenges for providers and users. Convincing users that shared mobility is safe has become more challenging for the post-pandemic…
Supervised Full Self-Driving Isn't What It Claims
Continuing the theme of autonowashing from my previous blog, here I examine when full self-driving technology is not what it claims to be. In short, full self-driving does not happen if a human is involved in the driving process beyond entering a…
The Return of Captive Imports
Hopefully the coronavirus outbreak will wind down as we head into the second half of 2020. However, once it subsides, we still need to deal with the economic consequences of massive quarantines and shelter-in-place policies. The global automotive…