Category: Guidehouse Insights

There’s little doubt that ride-hailing as a means of urban transportation is on the rise, and that trend is expected to continue unless something dramatic changes. Urban congestion is also on the increase globally. While there is a clear correlation,…

Whatever the ultimate fate of Tesla as a business, the vision of its founders seems assured to come to fruition. They set out nearly 15 years ago to build an electric sports car that would show a skeptical public that EVs aren’t the car form of…

In the 1970s, when my passion for cars was starting to bloom, Triumph Motor Company launched a sports car called the TR7 with the tagline, “The Shape of Things to Come.” Triumph has been out of the car business for nearly 4 decades and the TR7’s…

Shift, the mobility magazine from Automotive News, recently hosted an event at Waymo's Mountain View, California headquarters. This meeting marked the 10-year anniversary of the Google Self-Driving Car project. Over the past 5 years, we’ve seen…

Developing a new high volume vehicle and bringing it to production is generally about a $1 billion investment, if you don’t have to build an entirely new factory as well. Add in the changes required to make the shift from internal combustion to…

Over its 40+ year history, Apple has gone from being a pioneer of personal computing to one of the world’s leading purveyors of mobile phones, with stops along the way to change the nature of human machine interaction and upend the music industry.…

Convincing consumers to step up to pay a premium for a battery EV (BEV) has been one of the biggest marketing challenges of the past decade, especially in the US. Car dealers selling conventional internal combustion engine (ICE) vehicles are often…