This winter, Ford and General Motors (GM) have talked more openly about their plans to deploy over-the-air (OTA) software updates to future vehicles. While OTA updates are common in the mobile device space, they aren’t an entirely new phenomenon for…
Category: Guidehouse Insights
Sharing Companies Shouldn’t Get Free Rides
Transportation Efficiencies
Carsharing
Policy Regulation
Transport and Logistics Innovation
One of the big themes of recent years has been the emergence of the so-called “sharing” economy. Unless we were raised by hardcore Ayn Rand acolytes, chances…
Preludes to Premium Mobility Services
Moving toward a world where individual vehicle ownership gives way to automated mobility services, automakers and service providers run the risk that their differentiated products will become commodities. In an industry that already runs relatively…
Automakers Doing More Rigorous Safety Analysis for Vehicle Automation
Fuel Efficiency and Emerging Technologies
Transportation Efficiencies
Autonomous Vehicles
Advanced Driver Assistance Systems
Back in September 2014 as the ITS World Congress gathered in Detroit, General Motors (GM) CEO Mary Barra announced that in…
There Are No Self-Driving Cars for Sale Yet
Transportation Efficiencies
Advanced Driver Assistance Systems
Automated Vehicles
Automated Driving
Let’s be absolutely clear about something. As I write these words in October 2017, there are exactly zero self-driving vehicles available for…
Taking the EV Mainstream
The plug-in EV (PEV) is rapidly evolving to become a viable mainstream option for almost every car buyer. As ever with automobiles, there is no silver bullet solution. This year there are several unique variations on how best to serve the needs of…
Automakers Protect Their Turf by Cannibalizing Themselves
Autonomous Vehicles
Carsharing
Fuel Efficiency and Emerging Technologies
Transportation Efficiencies
Time may heal all wounds, but for the auto industry, not enough time has elapsed yet to forget the pain caused by the 2008 financial meltdown. With…
Automated Driving Space Threatens to Follow App Store Revenue Model
Ride-hailing provider Lyft has shifted course and decided to develop its own automated driving system, joining most of the major automakers, suppliers, technology companies, and hundreds of startups in Silicon Valley and elsewhere. If the smartphone…
Alleys Are One of the Keys to the Smart City
Cities are complex ecosystems, even smaller ones like Ann Arbor, Michigan. They have a higher density of local residents than suburban and exurban regions, a number that can grow substantially thanks to workday commuters. All of this makes getting…
Automakers Need to Start Being More Candid About the Limits of Autonomous Technology
Transportation Efficiencies
Autonomous Vehicles
Tesla Autopilot
Advanced Driver Assistance Systems
When was the last time you ever actually read an end-user license agreement or terms of service before clicking “Accept” to install a piece of software…