Category: Guidehouse Insights

While listening to a recent episode of the Exponent podcast, co-hosts Ben Thompson and James Allworth had a vibrant discussion on one of their regular topics: sustaining versus disruptive innovation. The topic was in the context of whether Apple…

Electric Mobility
Electric Vehicles
COVID-19
Automotive Industry
Urban Mobility
As the calendar rolled over into 2020, the global automotive industry was already anticipating a tumultuous decade ahead. Little did anyone know at the time that many of…

The pandemic has undoubtedly been a tragedy, sickening more than 17 million people and killing nearly 700,000 at time of writing. While no one ever wants to endure such an event, it would be more tragic if we failed to take some positive lessons from…

Automotive Industry
Transportation Efficiencies
Mobility Services
Automated Vehicles
Automated Driving Systems
Spring 2018, while driving through Wisconsin on a lovely evening, I encountered swarms of mayflies that caked the front of the vehicle…

The first blog I wrote for Guidehouse Insights, in 2014 was a critique of the auto industry’s approach to cybersecurity. At the time, we were about 6 months away from a 60 Minutes report demonstrating a remote attack on a General Motors (GM) vehicle…

Modern automated driving technology development was initiated by the desire to save lives. Not on the road, actually: on the battlefield. Soldiers in Iraq and Afghanistan were regularly killed or maimed by roadside explosives. The effort began in…

At Tesla Autonomy Day in April 2019, CEO Elon Musk tried to demonstrate how the company was going to achieve fully automated driving (AD) capability with a fairly simple and low cost suite of sensors and software. One point made by Musk was that…

At January’s North American International Auto Show, almost all of the significant product announcements were about new pickup trucks and SUVs from Ford, General Motors, and Fiat Chrysler Automobiles (FCA). Maintaining sales of those high margin…

TV and movie businesses may not seem like the best analogy for the automotive industry and the future of transportation, but if you consider the evolving relationships, there are some fascinating parallels. The relationship between two of the world’s…

Low Voltage Electrification
48V Systems
Fuel Efficiency and Emerging Technologies
Transportation Efficiencies
Stop-Start Vehicles
There is little disagreement in the auto industry that the future of propulsion systems includes increasing levels of…