Category: Forbes

It could be reasonably argued that Jeep invented the premium SUV. At the very least, the original Jeep Wagoneer arrived eight years before the first Range Rover. You could also make the case that the Wagoneer in any of its forms never really ascended…

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It’s been said that doing the same thing over and over and expecting a different result is the definition of insanity. By that definition any supplier that works with Tesla may be downright bonkers.
Never in my three decades in the auto…

It’s been just over 29 months since General Motors announced that it would launch 20 zero-emission vehicles by 2023. Since that time exactly zero of those vehicles have actually arrived at dealerships. In fact, we’ve lost two of the plug-in vehicles…

For the past several years, any time that Nvidia founder and CEO Jensen Huang has taken the stage for a keynote at CES or one of the company’s numerous GPU technology conferences around the world, there has generally been some news about automated…

Thirty years on from the launch of the Lexus brand, Toyota’s luxury unit is now firmly ensconced in the premium automotive firmament. While the Lexus lineup has grown substantially over the years, especially on the SUV side with everything from the…

The fundamental problem with asking whether automated vehicles are safe is that there are currently no commonly accepted methods of even evaluating this new technology. Any company that claims its system is safe is doing so based on its own…

For decades, one of the biggest challenges faced by automotive engineers around the world has been often wildly divergent regulations for safety, emissions and fuel economy. The differences have forced the design and engineering of unique powertrains…

In recent months automakers including General Motors and Ford have been cutting thousands of jobs including highly skilled engineering roles. In part, this is a reaction to slowing sales overall and a need to cut costs. However, the goal is to…

Now that much of the hype cycle around 3D printing has dissipated, it’s time to start looking at more practical real world applications for additive manufacturing. Sure, you can still buy small 3D printers for home use, but the reality is that they…

In recent years as the number of traffic fatalities started to edge back up again after years of decline, the category with the largest increase was pedestrians. While there is plenty of debate over the root cause of more pedestrian deaths, there was…