Category: Forbes

In The Art of War, the ancient Chinese general Sun Tzu said, “Know your enemy and know yourself, find naught in fear for 100 battles.” Essentially, that means if you understand your opponent as well as yourself, you will succeed. As cars become…

Three years ago as Cadillac started its introduction tour for its new flagship, the CT6, I wrote an article speculating that the age of the V8 in that brand was drawing to a close. At the time, Cadillac president Johan de Nysschen took me to task on…

One of the common attributes of the larger companies that are vying to produce automated vehicles is an desire to control as much of the virtual driving stack as possible from software to key sensors to the services that will be used to deploy many…

As 2020 draws to a close, crossovers of various flavors remain the most popular form factor in the American automotive market so it’s important for manufacturers to keep those products fresh. That’s exactly what Kia is doing and by the end of 2021 it…

Over the past decade, American car buyers have dramatically shifted their buying preference away from “car-like” cars to the tall hatchbacks we call crossovers. This trend has been so pervasive that some automakers like Ford and Fiat Chrysler have…

Foster City, California-based Zoox has finally unveiled the purpose-built automated robotaxi it has been promising. Unlike many of the startups that sprang up in the San Francisco Bay area over the half-decade, Zoox committed from the start to…

Cruise Automation, the automated driving company owned by General Motors GM and partners including Honda, Softbank and other investors is moving on to the next stage of its development program. In October 2020, Cruise received a permit from the…

Ever since an Uber UBER automated driving prototype struck and killed a pedestrian in Tempe, Arizona, in March 2018, there’s been speculation that the ride-hailing pioneer may abandon its effort to develop its own robotaxis. Uber hasn’t entirely…

When Ford made the decision several years ago to discontinue virtually all of its traditional car nameplates in the North American market, it came as a surprise to many outside the company. But it was really just an acknowledgement of the realities…

Hyundai Motor Group (HMG) is hardly new to producing electrified vehicles. In fact it even has a platform that is specifically designed for that purpose that underpins the current Hyundai Ioniq and Kia Niro. But that platform is actually a compromise…