Category: Forbes

Ten years ago, Mark Fields became the first major automotive executive to walk onto a stage at the Consumer Electronics Show in Las Vegas to announce a new product. Back then he was Ford’s president of the Americas and he joined Bill Gates during the…

In an era when automakers face the prospect of having to increase fleet average fuel economy from 35.1 mpg in 2016 to 54.5 mpg in 2025, the idea of building still more SUVs would seem to be completely anathema. Despite that Ford vice-president of…

After nearly two years of referring to its first dedicated battery-powered vehicle by the very awkward “Mustang-inspired electric SUV” moniker, the vehicle to be unveiled ahead of the Los Angeles Auto Show has a real name and some traditionalists…

The Hyundai Ioniq debuted in 2016 as the brand’s first vehicle powered exclusively by electrified powertrains. With three years under its belt, it hasn’t exactly been a breakout success story the way the second generation Toyota Prius was in the…

For the past eight years, Ford has been notable in the vehicle connectivity space for its emphasis on so-called “brought-in” solutions using its SYNC platform. Until now, SYNC has always relied on drivers connecting their phones via either Bluetooth…

Sometime in the third quarter of 2021, Ford will start pushing out an over-the-air software update to buyers of the new F-150 and Mustang Mach-E that enables hands-free partially automated driving. Within a year after that, the automaker expects…

When Ford introduced the all-new 2015 Mustang on Dec. 5, 2013, ahead of the 50th anniversary of the brand, it was generally well received, but the praise wasn’t universal. Overall, the design of the new fastback had enough of the classic design cues…

With the recent announcements of aggressive plans to deploy autonomous vehicles in ride-hailing services, the end-game for the companies in this space seems clear. All of the tens of thousands of drivers they’ve been recruiting in recent years with…

More than a year after first announcing plans for a pilot robotaxi service in San Jose, Calif., Bosch and Daimler have launched the test program. A small fleet of Mercedes-Benz S-class sedans equipped with highly automated driving system are now…

Humans are remarkably adaptable creatures. Few other species have spread as far and wide as we have over the past several hundred thousand years. Yet despite that ability to adjust to changing environments, we still find change difficult. Automated…