Category: Forbes

It was not so very long ago that you could look at any new Lincoln branded vehicle and see the Ford glaring back at you from behind a thin veneer of extra chrome trim and a more audacious grille. Roughly a decade ago, a transformation began with…

A recent article on Gas2.org, takes BMW to task for seemingly shifting the focus of its i division away from electric cars to autonomous vehicles. In fact, taking a look back nearly a decade to the origins of what was then called Project i, indicates…

There’s a very fine line between leading-edge innovation and bleeding-edge pain. Over the course of its more than 100-year history, General Motors has often found itself dancing too far ahead of market and technology readiness with great ideas that…

Back in mid-2017, Volkswagen announced that it would begin to deploy vehicle-to-everything (V2X) communications across its lineup from 2019, but the company has been conspicuously silent about the topic since then. The launch of the new…

Most of the world’s leading automotive brands have dabbled in producing sports cars at some point in their history. However, aside from some relatively low volume players, none of these cars have ever been core to the business of these brands. They…

Despite the fact that Ford has been using the Super Duty brand in various incarnations for nearly 60 years, the current usage for heavy duty full-size pickup trucks dates back less than 20 years. In the late-1990s, Ford first began establishing a…

I fully support the disruption that ride-hailing companies like Uber and Lyft have been trying to bring to the taxi business. Taxi fleets, while often essential to getting around in busy urban areas, also often have provided terrible service at high…

Ford made a surprise announcement this week of a further reorganization of its business as the automaker prepares for the long-term transition to automated mobility services. All of the various groups within Ford that are working on the development…

Over its 10 years of working on automated driving systems, Waymo has kept important details of its technology notoriously secret. While that’s a perfectly reasonable stance to take when developing such a new technology in a very competitive industry,…

It's been nearly four years since Ford announced that it was contributing the core code of its SYNC AppLink system to an open-source project. The hope was that other automakers and infotainment providers would adopt the open platform known as…